Joss Stone: Flakey Flake Girl
It seems like only last February that Cadbury were extolling the virtues of Alyssa Sutherland, their shiny new Flake Girl.
But after a single ad, Cadbury have killed off this Flake Girl (Cause of death: Drowning. Again.) and decided to replace her with Joss Stone.
Now if you know anything at all about Ms Stone, you’ll probably be banging your head on the table right about now and shouting “WHY!?” very loudly.
I can only think that someone at Cadbury googled the word “flake” and her name came up. That’s the only possible reason I can think of that anyone would hire this annoying woman for such an important role. Yes she can sing - but she’s also the kind of person that makes you ant to throw furniture at the TV every time she talks. This is the girl from Devon who went to California for a week and came back with an American accent.
Now I know it’s just an advert, but Flake ads are about luxury, indulgence and desire. They should not make you want to shoot your television.
Posted by Dom on 20 Dec 2007 at 08:12 AM
| 2 Comments
Filed in News under cadbury, flake
January 17, 2008 : 6:22pm
I totally agree with you. I’ve only just found out about this rather unfortunate pairing.
Now - if they are about to overturn a distinct brand heritage for a quirky new take on the idea of flakey (with Joss Stone sending herself up) then it might be funny (although potentially damaging to their image). After all - who knew that a Gorilla playing drums to Phil Collins would prove to be such a memorable turning point in Dairy Milk advertising?
March 29, 2008 : 12:17am
Totally, Dom.
I can’t begin to express my irritation at this new ad. I want to reach in and give her the fattest slapping. Her sickly little voice, her lack of vitality and enthusiasm, singing some stupid little ditty.
Perhaps the Gorilla could beat her within an inch of her life. Now I’d buy all the Flakes in town to see that!