It’s been a big week for William Curley. Last week saw the launch of his new book (review coming soon), and last night I attended the launch of his new pop-up shop, the “William Curley Chocolate Box” in the West End of London.
Located in St Martin’s Lane, and part of the neigbouring hotel, the shop is a mini version of their Belgravia store. The space is usually available to pop-ups for just a month at a time, but William Curley has managed to secure it for three months, meaning it will be open right up until Christmas.
Having the shop for a whole three months is an excellent opportunity to test the waters with a more central location, and one I really hope will eventually lead to a more permanent presence in town. The success of Paul A. Young’s new Soho shop is evidence that the demand for quality chocolate and patisserie in central London is there. Well worth a visit.